Sustainability is becoming more and more important in the fashion sector. As environmental awareness grows, consumers are demanding that fashion brands act responsibly. The use of organic materials isn’t simply a trend anymore, but a strategic imperative for fashion brands to remain competitive. To help brands meet this expectation, we will explore the most popular organic materials and how they can be incorporated into your collection.
1. Organic Cotton
Organic cotton is cultivated without the use of chemical fertilizers and pesticides making it more environmentally friendly than regular cotton.
Advantages: Lower environmental impact, safer for farmers, producers and consumers.
Tip: Seek out suppliers with the GOTS (Global Organic Textile Standard) certification.
2. Recycled Fabrics
Fabrics, such as recycled polyester (rPET) or fibres from recycled clothes reduce waste and the consumption of raw materials.
Advantages: Less use of natural resources, reduced carbon footprint.
Tip: Collaborate with companies that specialise in textile recycling, such as Evrnu.
3. Linen and Hemp
These natural materials are durable, biodegradable and require less water and energy for production.
Advantages: Durability and eco-consciousness.
Tip: Include these fabrics in your collections as casual and premium products in order to attract environmentally aware customers.
4. Biodegradeable Materials
Fabrics such as Tencel (made from wood pulp) is eco-friendly and fully biodegradable.
Advantages: Biodegrades naturally at the end of the product’s life-cycle.
Tip: Use Tencel for high quality products such as shirts and underwear.
5. Plant Based Leather
Leather substitutes, such as Piñatex (made from pineapple fibres) or leather from mushrooms (mycelium), are both innovative choices.
Advantages: Reduces the need for animal products, eco-friendly production.
Tip: Use for bags, shoes and accessories in order to attract vegan and eco-conscious customers.
6. Renewable Materials from Algae and Seaweed
Fabric made from algae biomass is light, durable and ideal for forward-thinking collections.
Advantages: Sustainable source of raw material, low environmental cost.
Tip: Use it for contemporary accessories and fabrics.
Incorporating eco-friendly materials into your collection not only reduces your environmental footprint but also fulfils the expectations of a new generation of consumers. By choosing the right materials and collaborating with certified suppliers, you will be well on the way to building a more sustainable and profitable business.
